What are the common channels and their benefits? How do internal and external platforms work together? Learn how to put together a multichannel marketing campaign by walking through a real case study presented by Lindsey Hefta\, VP of Marketing &\; Communications\, Dakota Credit Union Association.
\n\nLunch will be provided. Please include any dietary restrictions when registering.
\nAbout our speaker
\n\nLindsey Hefta is a local marketing and communications professional with over 15 years of experience in brand strategy\, creative design\, and campaign development. She currently serves as Vice President of Marketing &\; Communications at the Dakota Credit Union Association\, where she leads strategic initiatives\, manages statewide awareness campaigns\, and oversees creative development across digital and traditional platforms both internally and externally.
\n\nIn 2021\, Lindsey was recognized nationally as an \;AMA \;(American Marketing Association) 4 Under 40 Emerging Leader\, honoring her impact and innovation in the marketing industry. Her expertise spans digital marketing\, social media\, SEO\, event strategy\, and graphic design\, with a proven ability to blend creativity and strategy to deliver meaningful results.
\n\nDriven by collaboration and a growth mindset\, Lindsey is grateful for the chance to continue learning\, sharing ideas\, and creating campaigns that make a difference.
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