Communicate Stronger 2024: Navigating Trends, Creating Connections

Keynote presentation with Arik Hanson: 10 Social Media Trends in 2024

There’s always lots of talk about social media trends—even a couple months after the start of the New Year! However, much of that noise focuses on trends that either don’t apply to most businesses (hello Metaverse!) or those that are so obvious that we’ve been talking about them for years (short-form video).

In this keynote presentation, he'll share 10 pragmatic social media trends he believes will impact most companies. It’s a presentation chock full of stats, industry reports, examples and real-life advice designed to help you in your day-to-day social media marketing work.

Keynote speaker Arik Hanson, principal of Arik Hanson Social Media, has more than 25 years’ experience in the marketing and communications industry, and 15+ focused solely on social media marketing. He’s spent the last decade-plus providing companies with customized social media audits, strategies, coaching and content development so they can show up at its best online. His blog and the Hanson & Hunt Podcast are among the longest-running in the industry. Arik is also an adjunct professor at the University of St. Thomas where he’s taught a class in social media marketing for the last four years.

Keynote presentation with Lynn Bargmann: Stealthy Strategic Comms: Transformative Tactics for Change
Communication professionals have been infusing their work with change management tactics since before it was cool. Whether it’s called out as a special effort or simply embedded in a strategic communications plan, change management is at the heart of what we do.

In our second keynote session, Lynn Bargmann will highlight the symbiotic relationship between strategic communications planning and change management – and how to merge these efforts without raising flags or distracting leaders.

Drawing from experience in large, complex organizations including Keurig Dr Pepper, Inc., J.C. Penney, Inc., and ND Health and Human Services, Lynn will share tactical tools and tips to navigate change successfully. Whether you’re new to change management or deep in your study of the organizational science, Lynn will offer processes and practical advice to bolster your skillset and empower you to navigate change with confidence.

In our second keynote session, Lynn will highlight the symbiotic relationship between strategic communications planning and change management – and how to merge these efforts without raising flags or distracting leaders.

Drawing from experience in large, complex organizations including Keurig Dr Pepper, Inc., J.C. Penney, Inc., and ND Health and Human Services, Lynn will share tactical tools and tips to navigate change successfully. Whether you’re new to change management or deep in your study of the organizational science, Lynn will offer processes and practical advice to bolster your skillset and empower you to navigate change with confidence.

Keynote speaker Lynn Bargmann is chief communications officer for North Dakota’s largest state government agency: Health and Human Services. She has more than three decades of experience in marketing, communications, training and business development, spanning both public and private sectors. She is passionate about supporting communications professionals in developing strategic communications and change management campaigns that deliver optimal results for their stakeholders.

Conference sessions also include:

• AI collaborative discussion with subject-matter experts
• Presentation on leveraging social media influencer programs
• Panel discussion on how to create a strong personal brand -- and why it matters
• A behind-the-scenes look at the North Dakota Department of Commerce's Find the Good Life campaign

What else?

• Swag and giveaways from our sponsors.
• Free professional headshots, courtesy of Twelve 9 Photography.
• Networking! Catch up with old friends and make new ones.
• Lunch, coffee and snacks.

Learn more at https://www.greatplainsiabc.com/communicate-stronger-2024.

Tax-exempt? Please email iabcgreatplains@gmail.com to request a tax-free invoice.